Arrowleaf was founded by John Lawrence, a marketing visionary with a career spanning multiple industries, from entertainment to technology. John’s journey began in the music industry, working with record labels and managing advertising for Uncle Sam’s Music while studying Graphic Design at Florida Atlantic University. His early experience in graphic design, branding, and website development set the foundation for what would become a decades-long career in marketing.

John honed his skills at leading marketing agencies across the U.S., developing radio, print, television, and digital campaigns for major retailers, higher education institutions, government agencies, utility companies, automotive brands, and healthcare organizations. His ability to create and execute successful marketing strategies led him to corporate leadership roles, where he made an even greater impact.

For over a decade, John led marketing and business development for General Information Services, Inc. (GIS) and backgroundchecks.com. Under his leadership, GIS transformed from a mid-market provider into an industry disruptor, becoming the fourth largest in its field before merging with HireRight. His team’s innovative branding and digital strategies earned multiple Graphic Design USA – American Inhouse Design Awards for print advertising and website design.

John later became the Chief Marketing Officer of Tracers, an investigative data company, where he spearheaded a full-scale rebrand, product launches, and market expansion. During the COVID pandemic, when industries faced unprecedented challenges, John founded Brand Kraken, a marketing and consulting agency that helped businesses adapt and survive. In 2025, he launched Arrowleaf—a marketing and consulting powerhouse designed to help companies navigate AI-driven marketing, branding, digital transformation, and competitive disruption.