John Lawrence is a seasoned marketing leader with deep roots in the employment background screening and HR technology space. Over the past two decades, he has helped scale mid-market companies into industry leaders, built award-winning brands, and led marketing strategy through mergers, acquisitions, and turnarounds. From full-scale websites and brand launches to sales enablement, customer success programs, and digital campaigns — every project he take on is built to drive measurable results.
This portfolio showcases a selection of his work — across web, content, branding, and customer experience. At Arrowleaf, John now partner directly with clients as a fractional CMO and consultant, offering deep expertise and a steady hand in fast-moving or resource-constrained environments.
Portfolio - John Lawrence
Built for Impact. Designed for Ease.
John Lawrence isn’t just someone who learned to use WordPress — he’s a formally trained web designer with a Bachelor's Degree in Graphic Design from Florida Atlantic University, where he studied both visual communication and front-end development. He can build fully custom, hand-coded websites from scratch — and has done so for clients across industries.
Today, John primarily designs and develops websites using content management systems like WordPress (with or without Elementor), Squarespace, and others. Why? Because it's more cost-effective, easier to maintain, and gives clients the freedom to make updates without relying on a developer for every minor change. Every site he builds balances creativity, functionality, and user experience — with a clear focus on performance and results.
Web Design
Web Design Category
InfoCheck Solutions
Simplified Screening
Tracers
The Citadel
GIS
backgroundchecks.com
eQuest+
(Screening Platform)
SC State University
Advertising
Creative Strategy Backed by Real-World Results
John Lawrence brings a deep foundation in visual communication with a Bachelor’s Degree in Graphic Design — but his advertising experience goes far beyond the classroom. Over the years, he has worked for, owned, and led advertising agencies, as well as directed in-house marketing departments for a wide range of corporations.
His experience spans across print, digital, social media, paid media, and even television — with a proven track record of developing ad campaigns that not only look great but drive measurable results. Whether it's a bold print concept, a high-converting digital ad, or a fully integrated campaign, John’s approach blends creative vision with strategic insight to connect brands with their audience and move the needle.
Advertising Category
Content
Strategic Storytelling That Drives Action
John Lawrence is a content strategist, copywriter, and creative thinker with a deep understanding of how to tailor messaging across platforms. From website copy that converts to nationwide press releases that grab headlines, John has written and produced content that informs, persuades, and delivers results.
His content portfolio spans websites, email campaigns, social media, print ads, billboards, television commercials, explainer videos, technical documents, winning RFP proposals, presentations, and more. Whether it's a six-second social hook or a 60-page proposal, John's work combines brand voice, clarity, and strategic purpose to engage audiences and move them to action.
Hands-On, Full-Spectrum Marketing Leadership
John Lawrence brings more than creative vision — he delivers operational excellence across the full marketing ecosystem. In addition to branding, content, advertising, and web, John has deep, hands-on experience managing and optimizing the tools that drive modern marketing and sales teams.
He has administered and streamlined CRMs like Salesforce and Zoho, and has led implementation and ongoing strategy for marketing automation platforms like HubSpot and Salesforce Marketing Cloud. His insight extends well beyond marketing, having successfully consulted across customer success, sales enablement, product development, partnership strategy, and operations — aligning teams and driving growth from every angle.
John has also provided consultation to a variety of entities that has directly led to significant M&A activity within the background screening industry.
From social media and paid advertising to high-level strategy consulting and day-to-day execution, John is not just a marketer — he's a trusted partner in building smart, scalable, and sustainable business success.
Beyond the Basics
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